These topics are covered through analysis of marketing project data from class clients, preparation of a comprehensive marketing research strategy report, and presentation of results and recommendations to clients. Athletics Overview Dayton Flyers University Overview Catholic, Marianist Education Points of Pride Mission and Identity History Centers and Institutes Partnerships Location Faculty and Staff Directory Social Media Directory Academics Overview Program Listing 90-Second Lectures Academic Calendar College of Arts and Sciences School of Business . Prerequisites: MGT301 or MGT300. Prerequisites: Non-business majors only; sophomore standing. Faculty and staff who wish to add their profile to this directory should contact their unit web manager. MKT435. Department of Marketing. 3 Hours. 3 Hours. Powered by PageUp Search Term: Work Type Faculty Full Time 12 Staff Full Time (1500 hours or greater) 82 Staff Part Time - No benefits (less than 1000 hours) 5 Staff Part Time - Partial benefits (1000-1499 hours) 1 Locations Dayton, OH 92 Eglin AFB, FL 4 Layton, UT 2 Independent Study in Marketing. Courses in the major are designed to instill in students an appreciation for both the complete marketing process as well as specialized marketing activities such as: In other coursework, students learn to apply conceptual principles and quantitative techniques in their study of consumer and business markets with the goal of becoming informed, skilled, and competent marketing professionals. Prerequisite(s): MKT300 or MKT301. Integration course to familiarize marketing students interested in promotion and marketing communication with tools necessary for the development, implementation, and management of promotional programs. Current Issues in Entrepreneurship. Prerequisite(s): DSC211; MKT301; Marketing major; junior standing. UD COVID-19 A-Z index |Report you have COVID-19. HELPFUL LINKS . Fundamentals of entrepreneurial finance for non-ENT majors. Course develops framework for understanding the roles of HR professional, issues faced by managers and supervisors, and application of sound management theory to these issues. From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods, and services. All Insight Selling courses require MKT 310 as a pre-requisite. 1-3 Hours. This minor develops in students the skills and knowledge to succeed in business-to-business high-technology-based, relationship selling, which differs from most sales jobs available. Prerequisites: Sophomore standing. This course provides an examination of how consumer marketing is evolving in the context of consumer behavior analysis, personalized marketing channels, and computer automation tools. Survey of marketing for non-marketing majors. Fundamentals of New Tech Ventures. An overview of entrepreneurship for students not taking a major offered by the School of Business Administration. A student with a major or minor in Marketing learns systematic ways for identifying, understanding, and satisfying consumer and organizational needs. MKT497. Prerequisite(s): Vary by topic. Sales must begin to create value for the customer, in order to survive. In this course you will learn how to define and begin the process of investigating and determining three types of value for the customer: Financial Value, Business Value and Personal Value. Mark Jacobs, Chairperson Professor Emeritus and Distinguished Service Professor: Bohlen, Dunne Professors Emeriti: Amsden, Ferratt, Hoffer, Kanet, Wells Sherman-Standard Register Professor of Cyber-security Management: Salisbury Sherman-Standard Register Associate Professor of MIS: Wynn 1-3 Hours. MGT410. Integration of theoretical components of buyer behavior and marketing research. MGT301. Advanced New Product Development. The average salary for faculties is $81,493 and $68,583 for all non-instructional staffs. Entrepreneurship majors can also gain valuable experience by participating in a number of co-curricular, hands-on opportunities to practice entrepreneurship. Professor Rancurello, a native of Cunio, Italy, joined the U.D. Prerequisite(s): Sophomore standing; non-business majors only. Marketing majors have a variety of opportunities to gain real-world experience and enrich their classroom instruction. Photos may be used in publicly disseminated promotional materials. The PDF will include all information unique to this page. An introductory course that allows students to learn about business start-ups while exploring their related interests and aptitudes. This course is offered intermittently. 3 Hours. 3 Hours. This involves designing a study that meets the client's needs, executing the project, analyzing the data, and presenting the results to that client. Our faculty and staff bring the University to life. Student to Faculty Ratio at University of Dayton The Fiore Talorico Center for Professional Selling sends groups of students to four to six national sales competitions each year. We will then learn how to further develop and quantify each type of value for the customer. May be taken more than once if topic changes. Landing Gear Sustainment Professionals and Technicians 3 Hours. Prerequisite(s): Vary by topic; junior standing. The specific topic of this course will vary. INB350. 3 Hours. Study of the role of new product development in driving marketing success for firms. The University of Dayton Office of the Provost and the University Libraries initiated a program in 2017 to recognize faculty promotions, inviting each honored faculty member to select a book for the library's general collection that influenced his or her professional or personal life. Senior Seminar in Management. This course is focused on expanding the depth and breadth of the students' knowledge of the professional selling process, so that they can develop a much deeper understanding of Business-to-Business (B2B), Consultative Selling in High Technology Industries, with a significant emphasis placed on the Complex or Major Sale. 6 Hours. Prerequisites: MGT301 or MGT300. (See Chapter X; consult Cooperative Education Office for details.) Prerequisite credits may be required. Survey of Organizational Behavior. 3 Hours. Concepts and analytical procedures associated with marketing to business. UD COVID-19 A-Z index |Report you have COVID-19. This course, which is the CAP major capstone, focuses on the analytical methods used to interpret market and customer data and to inform strategic decisions. Nature and scope of advertising, social and economic aspects, role of research, creative strategy, media planning and selection, coordination with other marketing efforts. Prerequisites: MKT300 or MKT301. Concepts and analytical procedures associated with marketing to business. Prerequisites: Junior standing. In addition to real-world experiences embedded throughout the curriculum, all students participate in a capstone course that requires solving real problems for real organizations. 3 Hours. Focus on management and coordination of advertising, personal selling, publicity and public relations, sales promotion, and collateral materials. Students can also become involved in our Sales Center where they can practice their skills in interactions with business/sales Executives from a number of local/regional firms. Counts as elective credit for ENT majors and minors. Comprehensive study of the internet as a marketing channel and as an economic and social phenomenon. See internship coordinator for details. Prerequisites: ENT or IBM majors only. Marketing Intelligence. This course is offered intermittently. 1-3 Hours. MGT422. Business Plans for Emerging Firms. University of Dayton. Prerequisites: MKT300 or MKT301. MKT413. INB497. International Internship. Structural organization, location, and layout. MGT314. View a list of employee resources. 3 Hours. 46, No. The course focuses on studying the behaviors of individuals and groups in organizational settings - referred to as Organizational Behavior. Total 648 faculties (full-time instructional staffs) work at University of Dayton and the average salary for all faculties is $81,493 based on (equated to) 9-month contract. Investigation and analysis of the new product development process, the management of a product through its life cycle, and the importance of the price variable in the product management process. which ideas can be franchised, pricing strategies, and territory management) and the keys to success (e.g., the importance of communications, networking, teamwork, leadership) are important goals of the course. Our innovative, hands-on curriculum develops ethical . Learn more about services for current employees and prospective employees. We'd love to meet with you! Prerequisite(s): MKT300 or MKT301. Together, we make UD a great place to learn and work. 3 Hours. INB352. Principles of Selling. university academic calendar. MGT401. Prerequisites: Sophomore standing. Students learn how to qualify prospective customers, and employ webinars, email, and telephone calls to interact with prospective customers. Internship for General Elective Credit. Prerequisites: MGT300 or MGT301. Human Resource Management in the Emerging Firm. Story ideas will be considered for UD Magazine, Porches, Campus Report, UDQuickly, and other marketing and communications outlets. Prerequisite(s): MKT310. Its a key reason why employers love hiring our studentsthey can hit the ground running. 3 Hours. University Marketing and Communications advances UD's shared mission. The course provides an overview of sociocultural, religious, historic, economic, and political contexts as these impact ways that business is conducted in Asia. Course integrates conceptual understanding with practical application of negotiation and examines cultural and gender differences in negotiation, influence of personality traits, the negotiation process, and different ways in which to negotiate. Department of Management and Marketing. It covers topics such as product management, branding, brand equity, integrated branding strategies, brand positioning, perceptual mapping and long term brand management. This course explores issues unique to the human resource management (HRM) needs and challenges facing entrepreneurs and their firms. Must include two different disciplines and at least one accompanying lab. Prerequisites: MGT301 or MGT300; Junior standing. Course introduces students to market and environmental analysis, marketing strategy and links with corporate strategy, market segmentation, consumer markets, and the marketing mix (product, price, promotion, place). Each book contains a bookplate commemorating the faculty member's milestone achievement. Strategy development in product, promotion, distribution, and pricing with focus on manufacturers of business products. May be completed with ENG114 orENG198 orASI120. 3 Hours. Study of the techniques used to profitably identify and fill customers' needs when operating within a limited budget during the early stages of a start-up or in a small to medium sized firm. Subject varies from time to time. The nature of selling, explored through the practical application of buying motives and selling techniques. The course examines commonalities of different regions and countries while highlighting cultural, economic, and sociopolitical differences. Prerequisites: MGT301, MGT320, MGT321; Entrepreneurship majors only. MGT429. MKT301. Marketing majors also have the option to earn a concentration in Insight Selling or Digital Marketing. 3 Hours. Advanced Selling Skills in High Technology Industries. The best way to understand our passion, innovation, and community is to experience it yourself. Leadership & Motivation. Interested in visiting the School of Business Administration and learning more about entrepreneurship, management, and marketing? Topics include entry strategies, creating high potential opportunities, entrepreneurial finance, business plan development, entrepreneurial marketing, the legal structures of new businesses, and government programs for assisting entrepreneurial firms. This course is designed to help students develop an understanding and appreciation of the difficulties and challenges of designing, developing, and launching new products. Survey course designed to familiarize students with the major functional areas in human resources including planning, recruitment and selection, training and development, compensation, benefits, safety, and employee relations. Prerequisite(s): Sophomore standing. Several real-world competitions that are only available to marketing students and offer world-class experiences along with prize money and transferable job skills. Student-Faculty Ratio 15:1 4-Year Graduation Rate 64% Total faculty See full Academic Life details Student Life at University of Dayton University of Dayton has a total undergraduate. Prerequisites: MKT310. Students have three years to fulfill the required credits. Energy Production Engineering. Tenure Track Assistant Professor. Analysis of the environmental conditions of manufacturers, wholesalers, retailers, and other marketing agencies. That's where BWISE comes in. This highly interactive course is a hands-on, practical exploration of product, service, and enterprise-wide brand building and management. Internship for General Elective Credit. A review of the sales process when sales professionals operate from their office and are not visiting face-to-face with potential customers. Survey of Organizational Behavior for non business majors. Analysis of the environmental conditions of manufacturers, wholesalers, retailers, and other marketing agencies. Topics include hypothesis testing through statistical analyses, development of data-driven marketing strategy recommendations, and clarity in reporting of results. ), Management - Bachelor's Degree (B.S.B.A. Students majoring or minoring in Entrepreneurship will develop an understanding of how a business enterprise is conceived, launched, and sustained. This ratio is a standard metric used to gauge the number of teaching resources a school provides for its students. 3 Hours. Merchandising operations including planning of sales, purchases, stock control, markup, and expense control. Topics covered include export documentation, managing export transactions, planning export operations, export communications, shipping and packaging, export payment and collection methods, export insurance, governmental and foreign export regulations, export support programs and services, exports within NAFTA, and designing export management systems. Independent Study in Marketing. Doing Business in Europe. MKT436. Search this Directory website for information about faculty and staff who have opted to provide directory and profile information. Does not count towards Entrepreneurship major. They then engage in market research, competitor analysis, and conduct a feasibility analysis. Additionally, social responsibility and the emergence of micro-lending and nontraditional forms of business operation will be presented. Survey of Human Resources. See internship coordinator for details. 3 Hours. 3 Hours. MKT436. This course is offered intermittently. 3 Hours. Students majoring in Management (MGT) will build global leadership competencies by acquiring a deeper understanding of business and cultural practices while at the same time building a leadership skill set. Prerequisite(s): University Honors Program participant; permission of department chairperson and director of Honors Program; senior . The focus is on analyzing personalized consumer marketing based on consumer behavior. MKT437. This course is offered intermittently. Prerequisite(s): MKT300 or MKT301. Provides an overview of business franchising and how franchising can be used to grow a business concept. Course integrates conceptual understanding with practical application of negotiation, with a particular emphasis on sales negotiations. Optional full-time work period off campus alternating with study period on campus. Investigation and analysis of the new product development process, the management of a product through its life cycle, and the importance of the price variable in the product management process. This course will increase learners understanding of social media platforms from a business perspective, strategies that are meaningful to consumers and impactful for brands, the integration of social media into omni-channel marketing programs, and the importance and use of metrics to analyze and drive strategic decisions. This course explores topics relevant to entrepreneurs within the family business environment. 3 Hours. This course is offered intermittently. Small Business Management. Entrepreneurial Marketing. Any photographs or video taken under the direction of the Division of University Marketing and Communications, or any other University sponsored program, may be used in news stories, on the web or in University publications. in perceived advertising value from media outlet news coverage in FY22. CONTACT University Marketing and Communications 300 College Park Dayton, Ohio 45469 - 1303 Principles of Selling. Prerequisite(s): MKT300 or MKT301. The request will be considered in light of the student's overall academic program and career intention. Business models are examined in terms of the type of product/service being offered as well as the goals of the entrepreneur, firm growth, and time to market. Senior Seminar in Entrepreneurship. Current Issues in Management. A student minoring in entrepreneurship may petition the department chair to substitute other management courses in place of one, but not two, of these electives. Department of Management and Marketing Miriam Hall, Room 710 300 College Park Dayton, Ohio 45469 - 2271 937-229-3745 Email Visit Us Interested in visiting the School of Business Administration and learning more about entrepreneurship, management, and marketing? hrs.). MGT409. Supervised work experience in partnership with sponsoring employer that is directly relevant to major or minor. Providing an experientially-focused education in the Marianist tradition of educating the whole person. Specific topics examined will include how family businesses emerge and evolve as well as the unique challenges often found in family business context (e.g., dealing with family conflicts, how to motivate and evaluate employees when a mix of family and non-members are involved, and planning for succession). 3 Hours. This course is designed as a survey of the evolution of selected economies of Asia, with the aim of identifying conditions and governmental policies that impact economic development. Permission of department chair or designee required. MKT455. 3 Hours. More than 36 new ventures have been launched as a result of the competition, and they have raised $171 million in capital. The best way to understand our passion, innovation, and community is to experience it yourself. These techniques help marketers identify customer preferences, segment the market, predict customer responses to marketing mix decisions, and help guide resource allocation (e.g., preparing marketing budget). MGT319. This course is offered intermittently. Students taking this course must have a potential business opportunity in mind. As such, the course will provide experience with proven strategies for building successful brands in the competitive marketplace, the decisions and options faced by brand managers, and the tools to effectively manage brands. Display: Results 1 - 4 of 4. Apply now Job No: 500504 Work Type: Faculty Full Time Location: Dayton, OH Category: Faculty Department: Department of Mgmt & Marketing - 209320 Advertised: November 01, 2022 Applications close: November 10, 2022 The faculty pages describe our current faculty members research interests and their consulting experience with the world's largest firms. . Includes overview of legal system and judicial processes and coverage of constitutional principles for U.S. legal system, ways to resolve legal disputes, forms of business organization, legal issues relevant to employment, legal responsibility of businesses to clients and customers, and liability issues. Fundaments of New Venture Creation for non-Entrepreneurship majors. MGT229. This course counts as a Marketing elective. Students, in consultation with an MBA advisor, select any three electives in the Master of Business Program. Course objective is to complete a series of hands-on experiences and a project that will act to integrate the study of management/leadership with its practice. The Everest Real Estate Challenge is an annual competition open to entrepreneurship majors whereby students provide real solutions to owners of commercial real estate properties. We will then learn how to further develop and quantify each type of value for the customer. Prerequisite(s): ACC207, ACC208; MKT450; Marketing major. At the University of Dayton, we have an incredible story to tell. This course will introduce students to quantitative analytical methods (a.k.a. Special Topics in Marketing. Access Brand Templates and Resources via Porches, Enrollment Management Marketing and Communications. MKT437. Course strives to develop skills in applying basic marketing principles and high impact sales and promotion techniques in integrated manner to produce a practical, cost-effective action plan for start-ups and smaller companies. The course is structured along the daily responsibilities and challenges faced by brand/marketing managers. Buyer Behavior & Market Analysis. Prerequisites: MGT301 or MGT300. The Management program offered by the Management and Marketing Department includes a major or minor in two distinct areas: Entrepreneurship and Management. Optional full-time work period off campus alternating with study period on campus. Technology has made our world increasingly more connected, and the economy has become more global than any time in history. This course counts as an Insight Selling Emphasis elective. 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