Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. 20 years from now, maybe it will be down to 30% white male. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. The future is female, as the T-shirts say. And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. Its okay to say what you really think, even if they would have you believe otherwise. Makes no sense. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. The roles have changed and girls no longer need to be saved. You rock! I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. Multiracial scenes now common in TV ads They just walk in during broad daylight and take the hell whatever shit they want!! Then stop buying General Mills products. And again, your comments about the roles blacks have in commercials were dead on. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. Looking back, I shouldnt have waited so long to write this post. The obsession with 'diversity' in advertising feels a little sinister. It is actually quite embarrassing. Unfortunately, the progressive mindset behind a lot of this nonsense has a firm lock on many, if not most, companies today. I could not agree more with what you have written. Hi, Dave. These trends in media and advertising grieve me deeply for 2 reasons. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). Exactly!! Mandy Glidewell, CentricsIT, 9. Advertising clearly misrepresents the US demographic. But modern Disney is very different. Right you are again, Robert. News outlets? . Come on men! Diversity in Advertising: Where Are We Now? - ClickGUARD I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. Just last week, I read an article about how Hollywoods woke movie-makers are starting to notice that their films are bombing. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. factswhich the left say is RACISM and they hate facts: Culture war, definitely. Do you think they diminish celebrating Ramadan because of the Christian minority? I agree, The advertisers are trying to brainwash our children. An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. A Diversity Report for the Advertising/Marketing Industry (2022) The first step in correcting Fake Ads is to boycott the products with letters to the companies. She is going to lock him up for decades and then release him? There WAS a time in the US when blacks and whites dressed the same, enjoyed much of the same music, went to the same civic celebrations, etc. Its going to backfire! Oh, I dont know, Anna. Ryan Vet, boon, Inc. A content diversity audit can allow your team to review previous content, gather insights and strategize future action, rather than reacting on a whim. If the general public only knew how creepy, manipulative, and destructive he is . Marija Zivanovic-Smith, NCR Corporation, 2. But plenty of great players who were also well loved have had a final match prior to retirement. Hey, Robert, youre going to love this. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. Frankly I have NO idea what to do about this, EXCEPT ALERT THE MEDIA so those folk DONATING to these organizations WILL NOT HAVE MILLIONS of $$ and in some cases (BLM) 100s of MILLIONS. If extraterrestrials were to study the human race on Earth by searching Wikipedia, they would have no idea that White race existed, https://en.wikipedia.org/wiki/Human Not when theres an agenda to push! America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! Im not aware of any formal study, which I imagine would be difficult to do and the results may vary widely depending on the networks and shows surveyed. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) Agreed on all points! Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! (adsbygoogle = window.adsbygoogle || []).push({}); Then form your messaging and campaign strategy from there. So yes, we have been, and continue to be manipulated by corporations that have political, social and religious agendas. Thank you! The attack on boys and men is so easy to see. Sooooo, does this mean we can put systemic racism in America to bed now? Thus, transforming it into whatever ad execs need to do the tick the box for corporate. The advertising world has long lagged in diversity, but some agencies And regarding your chromosome comment. Also, diversity does not only mean blackswhere are the Latinos especially? And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. They hate normal people. My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. And Im sorry, but stuff like gender fluiditywhere I read many times that these folk sometimes feel like they want to be female, and other days, they feel like they want to be male. I remember a commercial for some years back showing a husband so stupid, he couldnt even go to the grocery store without constantly calling his wife, even when the cashier asked paper or plastic. I dont remember the advertiser, only that that commercial totally pissed me off everytime I saw it. Do customer profiles. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. Though I will say that Ive been seeing more Asians in commercials than whites now. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. I just got a lifetime ban from Twitter for talking about how blacks are having everything handed to them and taking over and I think Im at about 7 30-day bans on Facebook. When the roles are reversed, BOTH races are mentioned. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. I was not brought up like that. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. Anyway, overseas you see more representation of the other interracial mixes. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. If inclusion is part of your culture and mission, it will show in your campaigns and wont feel like a marketing tactic or gimmick. Im constantly bombarded by tweets and posts lamenting the disenfranchisement of this gender or that racial group, and I rarely find any usable news or information to be had. It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. It makes my skin crawl. And, as I get older I learn the things that dont make sense in life arent supposed to because were humans. My problem with reparations is that it is not needed. I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. I also strongly suspect it has something to do with the indoctrination centers we call public schools and universities churning out young people with leftist programming. Whats racist is the over representation of minorities in tv now. As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. And unfortunately, the frequency of the misrepresentation is only one part of the problem. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. To a black person, diversity means adding black people. If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff.
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